Sawgrass Marriott Resort<BR>VIP Guest Experience
Sawgrass Marriott Resort
VIP Guest Experience
An invite-only VIP experience hosted by Sawgrass Marriott Resort during The Players Championship, designed to feel immersive, elevated, and intentionally curated. The event brought together a select group of guests in a refined setting, with a strong focus on atmosphere, guest flow, and natural interaction.
Objective
Enhance the guest experience while capturing attendee data in a way that felt seamless and unobtrusive.
Solution
We created a content-driven activation integrated into the environment, with a frictionless data capture flow built into the guest experience.
Outcome
Strong participation without disrupting the tone of the event, along with clean, usable attendee data.
Impact Snapshot
- 100–150+ VIP attendees
- 60–75% guest participation rate
- 80–120+ pieces of branded content created
- 50–70% opt-in rate for data capture
- Seamless integration into event flow (no visible friction)